A running time is a useful starting point for an AI video brief, but it does not describe the production work on its own. A short product shot with precise lettering and repeated camera angles can take more development than a longer sequence with fewer constraints. A useful quote needs to explain what will be made and how it will be reviewed.
Start with the deliverables
Write down the main film, its purpose and where it will appear. Then list the additional outputs: portrait edits, shorter versions, caption files, still frames or language adaptations. A website film and a paid social advert may need different openings, crops and pacing even when they use some of the same material.
Identify what you already have. A supplied script, approved product photographs and usable footage can change the scope. They still need reviewing for resolution, consistency and suitability for the proposed edit.
Shot complexity and consistency
The shot plan is where many of the important production decisions become visible. A brief might require the same product to look identical across several scenes, an exact label to remain legible or a particular person to appear throughout. These requirements need to be tested before the full sequence is produced.
Some shots benefit from a controlled 3D scene or compositing. Others can use generated footage or supplied material. The appropriate method depends on the detail that must be preserved and how much control the shot needs. Ask which shots are being tested early and what happens if the first approach cannot meet the brief.
- How many distinct shots and settings are required?
- Which product, character or brand details must remain exact?
- Are camera moves, transitions or interactions important to the story?
- Does the scope include modelling, animation or compositing?
These questions help distinguish a straightforward edit from a production that needs substantial shot development. They also give you a useful basis for comparing proposals.
Versions and review stages
Agree the delivery formats before production. A shot composed for a landscape frame may need a different arrangement for a portrait edit. Captions, translated graphics and narration create further review tasks, especially when several people approve the work.
The proposal should identify the checkpoints: treatment, storyboard, shot tests, edit and finishing. It should also state how feedback is collected and how many review rounds are included. A new visual direction after the storyboard is approved can affect more than the edit.
Music, voice recording, sound design, colour work and graphics should be named where they are part of the production. Editable project files and individual source assets should be addressed separately from the finished video exports.
Compare proposals against the same scope
Check whether each proposal includes the same film, versions and review stages. Ask which assets you supply, which costs recur and which additional purchases need approval. A single total without a delivery list makes it difficult to understand what you are commissioning.
At AI Wizard, the proposal separates the agreed production work from relevant tool subscriptions, licensed assets and additional outputs. A fee is confirmed after the brief is reviewed.
For work that needs a developed film treatment, shot continuity and detailed finishing, see cinematic AI production. For brand films, explainers and business video, start with AI video production in Dubai.
Prepare a useful brief
Send the message, audience, approximate running time, required formats and any delivery deadline. Include brand guidelines, product references and two or three examples that explain the treatment you have in mind. Say what you like about each reference rather than asking for an exact copy.
List the details that cannot change, such as a product label, an approved claim or the order of a demonstration. Identify who will approve the script and visual work. If the project is still being developed, a first phase can cover the treatment and tests needed to define production.
Download the video briefing checklist